The COVID-19 pandemic rocked the world of health care, with home health agencies spread thin. Because operations and care capabilities have taken a hit during the crisis, sales and marketing have taken a back seat to human resource management and care delivery.
As such, many providers will need to take a back-to-basics approach to reinvigorate their sales and marketing efforts when the time comes. This white paper explores some of the ways providers can revisit their sales and marketing practices in the wake of the global pandemic, so they are prepared for the “new normal” in the months ahead.
In this white paper, you will learn:
- How to best utilize your CRM
- The 9 steps for growing referrals from infrequent referrers and new accounts
- The value of new communication tools in lieu of face-to-face meetings
- And more!